Work With Us

Promote your brand to tens of thousands of Tasmania-bound travellers each month with our help.

Tasmania Explorer is a quality Tasmania travel resource that inspires people from all over the world to travel to Tasmania and explore this great state. We provide detailed information on Tasmania from how to get there to where exactly to stay in each town. We are dedicated to producing the best quality content for our readers to both help them and cultivate trust.

Between our website, our social media channels and our email list, Tasmania Explorer is a great way to reach tens of thousands of travellers each month all interested in Tasmanian travel. We can help promote your brand to our audience.

About Us

My name is Sharon Gourlay, and I am the founder of Tasmania Explorer. I grew up in Hobart and currently live in Melbourne while travelling home to see my family and more of Tasmania as much as possible. While I moved away quite a few years ago, I also lived in Tasmania again in 2020-2021 with my husband and three kids.

I am sad to admit that it took moving away to realise just how beautiful Tasmania is and how much it offers. I love producing content aimed at all types of Tasmania-bound travellers including solo, couple, group and family travel, ones who love luxury or ones on a tight budget with a road-trip focus.

Content on this site comes from my personal experience or one of my writers, combined with detailed research. I am well known in the blogging community for being an SEO expert (and I have spoken at several blogging conferences about this). I use this knowledge to make sure we are reaching the right people at the right time with our content.

My husband and I previously ran a successful family travel blog which reached hundreds of thousands of people each month. It also had successful Tasmania content. I sold it in 2017. It is just a matter of time until Tasmania Explorer does the same.

What we can do for you

We can promote your brand to 50,000+ travellers each month. We take pride in not just delivering the best quality content to our readers but ensuring it is SEO optimised to get it to the right people at the right time. The exposure and influence we provide your brand ensures that our readers think of you first while planning their Tasmanian travel.

Our current page views are 80,000+ in January 2022. We are still a new site, created in August 2020, and this number is increasing rapidly. 96% of our readers are in Australia.

You can download our media kit here. We can also provide detailed information on each of the services we offer on request.

Let us know your preferences, goals and budgets, and we can create a promotional package for you.

How we can work together

There are many ways we can work together from reviews to advertising. We are also available for paid press trips. Here are some details about the common ways brands choose to work with us, but we will consider whatever you have in mind.

  1. Sponsored Content Packages
  2. Display Advertising
  3. Affiliate Marketing
  4. Lead Generation
  5. Partnership
  6. Speaking Engagements

1. Sponsored Content Packages

Want to attract more travellers to your Tasmanian destination/hotel/attraction/restaurant/etc? Then let us share it with the world!

We can promote your brand – whether it involves physical products, an attraction, a hotel or something else. You can choose from one of our packages or have one custom built for your brand’s goals.

We take great care to showcase your brand with excellence and integrity. We leverage our brand’s trust and authority to promote your brand and our readers’ trust our recommendations.

Benefits of our partnership:

  • Increase your destination/brand awareness – ensure our readers think of you when planning their Tasmanian travel
  • Our readers will associate your brand with our trusted brand
  • Reach a targeted audience – our audience is people travelling to and in Tasmania and is majority Australian
  • Increased search engine visibility – we are highly skilled at SEO and ensure our articles have the best chance of ranking in search engines. We often rank on the first page for search terms
  • Increased search engine rankings for you (with nofollow links)
  • Continual content marketing as our reviews and articles stay on our site forever. They will continue to influence future travellers to Tasmania for years to come

Sponsored content packages come in three levels – Bronze, Silver and Gold.

Note: We will never lie or mislead our audience. We want to share the best brands on our site that align with our goals to help travellers have the best trip to Tasmania ever!

Bronze Package

We will create an article about your brand which will appeal to our target audience. This could be a review of your product which highlights features and benefits and creates excitement about buying/booking it or a how-to style post which shows how your brand solves a problem that Tasmanian travellers have or something else all together.

Some examples of the type of content we can produce are:

Silver Package

The silver package includes everything in the bronze package as well as further promotion of your brand. This might include:

  • Your brand added to existing articles on this site
  • Email to our list about your brand

The exact package depends on your brand and the channels which best meet your goals.

Gold Package

Also called a brand ambassadorship, gold packages can include all the other levels as well as ongoing promotion over a minimum of six months. This may include:

  • Multiple articles about your brand
  • Ongoing promotion of your brand to our email list and on social channels
  • Display advertising on this site and in newsletters

We only take on a limited number of gold clients as we do not work with clients at this level that compete with each other. For example, we only work with one Hobart hotel at a time. We also only promote the best brands to our readers and followers, so it’s essential you fit into this category.

To make sure we can promote your brand to the best of our ability, we also need to experience your brand first hand. For example, if you are a tour company, we need to do one of your tours.

Interested? Email us using the address below with your goals, budget and requirements and we’ll get back to you.

2. Display Advertising

We can promote your Tasmanian travel related brand via advertising.

You can advertise anywhere on this site (will be marked as an advertisement) or in our email newsletters.

Benefits of our partnership:

  • Increased exposure and brand awareness
  • Click-throughs to your site

Interested? Email us using the address below with your goals, budget and requirements.

3. Affiliate Marketing

Want to work with us on an ongoing basis but not looking for a sponsored package? An affiliate arrangement could be the way to go!

If you are a good match for our existing content, we can promote your brand to our relevant audience. When they buy/book, you give us a commission in return.

Benefits of our partnership:

  • Increased exposure and brand awareness
  • Click-throughs to your site
  • High quality leads for your services and products
  • You only pay us when you make money from our traffic

We already have affiliate arrangements with Booking, Oz Experience, Amazon, Viator and more. We are happy to consider adding you to this list if you have a great product and you’re a good match for our audience.

We are especially interested in working with car rental companies and Tasmanian specialist travel agencies. Email us using the address below if you are interested.

4. Lead Generation

Lead generation is similar to affiliate marketing except you pay for any traffic we send your way.

If you are a good match and we love your brand, we can make an arrangement where you pay us for every reader/follower we send your way.

Benefits of our partnership:

  • Increased exposure and brand awareness
  • Click-throughs to your site
  • High quality leads for your services and products

We are especially interested in working with car rental companies and Tasmanian specialist travel agencies. Email us using the address below if you are interested.

5. Partnership

We are interested in innovative partnerships with other players in the Tasmanian travel market that go beyond what we describe here, including joint offering services with revenue share.

Email us using the address below if you are interested.

6. Speaking Engagements

Sharon Gourlay, the founder of this site, is not only a successful blogger and internet marketer, but she is also a former teacher. She has copious experience speaking to large groups and can present at your next event.

Some potential topics:

  • Building a destination site
  • Growing a successful online business quickly
  • Monetisation of blogs
  • SEO – basic and advanced
  • Growing affiliate income

Sharon presented at TBEX Asia 2015 on growing affiliate income using SEO, TBEX North America 2018 on Sales Funnels and ran a SEO workshop, TBEX Europe 2020 she would have spoken on SEO and, in 2016, she spoke at the Problogger Training Event 2016 on affiliate marketing. She has also spoken at many other events.

Email us using the address below if you are interested.

Contact Us

We can be contacted via email to [email protected]  We will then discuss various options with you. You can also download our media kit here.

We look forward to hearing from you!

Please note: We do not sell links on this site and all emails about this will be ignored or marked as spam. You can find our privacy policy here.